Americans feel less assured about the quality of their food than they used to. In a recent survey by Consumer Reports magazine, over 90 percent of respondents said they wanted to know more about what they were eating and would welcome detailed information about food production, including country of origin and genetic modifications. At the same time, the vast majority of consumers buys its food supply from places that offer convenience and low prices. Those are not organic grocery stores or local farmers markets. Walmart and Target are the new top destinations for food shoppers.
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