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New Nutrition Facts Labels Aim to Be Less Confusing to Consumers

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How many servings do you get out of one muffin? The obvious answer – one – is incorrect. The right amount is two. Why? Because that is how food manufacturers calculate calories, fat, cholesterol, sodium, carbohydrates, fiber, sugars, protein and other ingredients. It’s not the individual item or container that counts but how it is divided up, often in the most arbitrary ways. The so-called nutrition facts labels you find on the back of all packaged food and beverage products are not only hard to decipher, they mislead consumers who are already confused about their dietary needs.

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